Competing with the big firms.

I agree with Frederick Graves's June 1 letter concerning the onslaught of TV advertising by big personal injury firms that is squeezing out sole practitioners and small firms.

I have spoken to a number of older PI attorneys who either have retired or are in the process of closing their offices due to a lack of clients.

I propose that small firms and sole practitioners can fight back. One way is to cut their fees. I currently sign up new clients at 25 percent, 33 percent, if suit is filed. I am a sole practitioner and can make a profit at 25 percent. The large firms need the extra 8 percent to pay for the big office, staff, and advertising. My competitive edge...